Fiat 500 – Fiat recently sent a press release pride in the choice of model Elle McPherson. The top model in his garage and had a Fiat 500, but I found both the Fiat 500C which was bought for him from the sun and smog.
Among his reasons, he loves, it is small and moves well in a city like London. Other celebrities who have spoken and the car is Jodie Kidd, the first person to test the system Eco: Drive in the United Kingdom. After this brief introduction to the point.
When I think about the Fiat 500 not think of a utility model baratito, modest, with little space and startup testimony. I think of Italian elegance, a car Chachi, environmental and marchoso. I was recently tested and not too far from the concept that I have the Lancia Ypsilon, positioned at the top.
I have my sincere congratulations to the Fiat, positioning and advertising for its new model. Special editions, with massive celebrations and the famous, beautiful campaign … I have in the eyes of suburban Germany.
While its competitors to such an important site and the Ford Ka in James Bond film of a girl including (among others). Should we believe in the Renault Twingo, Citroen C2 or Toyota iQ in the same way? So the rivals …
The environmental positioning is also difficult. You do not have the most efficient engines, but has and electrical microhíbrida version (which costs around 50,000 euros), a hybrid version will later.
That has weighed the technology that no optimizations as direct injection, or “eco”. Used engines and known veteran in the Fiat group, not known for its performance and benefits. The sport version has a deep draft.
Especially when I mention the Fiat 500 Abarth a more babeará without climbed in, only for its aesthetics, turbo engine of 155 hp and 135 dynamic setting. Would you not seen in a person is a success story of the people in marketing and advertising. Even in a dealer agreement, you see a Ferrari 500.
I am not saying that the Fiat 500 is a bad car or anything like that. Soon a test, I felt it be otherwise than what Fiat has done in recent years. I think her fame is a bit oversized ¿? And when they start selling in the U.S. … shaking on the Smart.
The return of the Fiat 500 in the modern society has become so masterful. Is not at the same time or with the same needs for motorize a nation, but of course to talk much in the coming years, have made him an icon and it takes months on the market.
What do you think this Fiat 500? How many have climbed or have you taken? I am interested in your opinion.
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